Amazon is making big changes for sellers in 2025. One major update? The retirement of the Prime Exclusive Discounts tool. Starting January 7, 2025, this feature will no longer be available. But don’t worry—it’s not disappearing entirely. Instead, it’s being integrated into the Price Discounts tool, streamlining how sellers create and manage promotions.
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If you're a seller wondering how this change will impact your business, here’s everything you need to know about the updated Price Discounts tool and what it means for your discounts strategy.

So, what does this mean for sellers? Let’s break it down.
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What’s Changing with Prime Exclusive Discounts?

Amazon has consolidated Prime Exclusive Discounts into the improved Price Discounts tool. This update simplifies discount management, allowing sellers to handle Prime-exclusive and all-customer discounts within one interface.

Instead of managing discounts across multiple tools, you can now:

• Access global promotions: Create and manage discounts across marketplaces.

• Analyze performance metrics: Track the effectiveness of your campaigns in one dashboard.

• Simplify workflows: Save time with an intuitive, streamlined interface.

This shift isn’t just about convenience; it’s about helping sellers optimize their time and strategies for better results.

To make sure you’re ready for this transition, here are the critical points to keep in mind:

• No More Prime Exclusive Discounts Tool: You can’t create new discounts in the Prime Exclusive Discounts tool after December 31, 2024. Discounts already created will remain active until their scheduled end time.

• Prime-Exclusive Discounts in the Price Discounts Tool: To offer discounts exclusively to Prime customers, simply choose "Prime customers" as the audience type in the updated tool.

The updated Price Discounts tool is designed to make your life as a seller easier. Here’s what’s new:

• Real-Time Data Access: Track your discount performance across campaigns without toggling between dashboards.

• Global Promotion Management: Easily create, monitor, and adjust promotions across multiple marketplaces, saving time and reducing complexity.

• Improved User Experience: The fresh interface is more intuitive, allowing you to quickly set up and manage discounts.

These enhancements provide a more efficient way to handle promotions, ensuring you can focus on what matters most—growing your business.

For Amazon sellers, time is money. Historically, Managing promotions has been time-consuming, but this update allows sellers to streamline their workflows and improve results. By consolidating tools and introducing global management capabilities, Amazon is helping brands make data-driven decisions more effectively.

If you’re selling across multiple regions, the ability to analyze performance across marketplaces is a game-changer. For smaller brands, the simplified interface reduces the learning curve, making executing and refining discount strategies easier.

While change can feel overwhelming, Amazon’s decision to streamline its discounting tools is ultimately a win for sellers. The updated Price Discounts tool offers a more cohesive experience, helping sellers save time, access valuable insights, and run smarter campaigns.

So, if you’re wondering where your discounts went—don’t panic. They’ve simply evolved. Now is the time to explore the updated tool and see how it can enhance your promotional strategy.

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