Unboxed is a conference hosted and organized by Amazon Ads.
The event is where they announce all the latest updates and new features for the various Amazon advertising platforms.
Some of the past announcements at Unboxed 2022 include Amazon Live, Amazon Marketing Stream, changes to Sponsored Products and Sponsored Brands and more.
If you're spending a lot on Amazon Ads, or manage an Advertising Agency, this is a great conference.
Keynote speakers include:
...and tons of speakers at the breakout and lightning talks!
They’ll be at the Jacob Javits Center North, 445 11th Avenue, New York, NY 10001 – but unfortunately all in-person tickets are sold out. Register to attend the online sessions at https://www.amazonadvertising-unboxed.com/page/2787123/register.
It takes place from October 24-26
According to their website, virtual tickets are free of charge.
In the world of Amazon Ads unBoxed, sessions are designed to cater to a wide range of expertise levels, ensuring that all attendees find value and actionable insights. The sessions are divided into four main categories based on the depth and complexity of the content.
The Beginner sessions, labeled as 100-level content, serve as an entry point for those who are new to Amazon Ads. These sessions are crafted with the assumption that attendees have zero or minimal knowledge of Amazon's advertising offerings. The focus is on introducing participants to the fundamental products and solutions that Amazon Ads provides. The sessions cover basic use cases, essential functionalities, benefits, and the resources available to help newcomers get started.
Next are the Intermediate sessions, categorized as 200-level content. These sessions are designed for attendees who have some familiarity with Amazon Ads but may not be fully versed in all its features. The presenters in these sessions aim to provide a comprehensive overview of Amazon Ads products or solutions, still assuming that the audience has only a foundational understanding of the topic. Here, common use cases are highlighted, and attention is given to showcasing multiple features, functionalities, and benefits of using Amazon Ads.
The Advanced sessions, or 300-level content, offer a more in-depth exploration of specific Amazon Ads topics. Presenters assume that attendees have a general familiarity with Amazon Ads but may or may not have had direct experience using a particular product or solution. These sessions delve into more sophisticated use cases and functionalities, targeting those who are looking to achieve specific objectives through Amazon Ads.
Finally, the Expert sessions, recognized as 400-level content, are tailored for attendees who are deeply acquainted with Amazon Ads and regularly use its products and solutions in their day-to-day activities. These sessions are highly specialized and focus on complex use cases, advanced techniques, and strategies that involve multiple Amazon Ads products. This level is meant for individuals who seek a nuanced understanding of Amazon Ads and aim to maximize its capabilities to achieve higher-level goals.
In summary, Amazon Ads unBoxed offers a tiered approach to education and insights, catering to everyone from novices to seasoned professionals.
There will be networking opportunities for those with in-person tickets at the breakfasts and connections hub.
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