5 min read

How To Pull and Export Amazon Sales Data and Sales History

Written by
Vanessa Hung
January 25, 2024

To pull and export your Amazon sales data and sales history, you'll need to navigate to the Reports section of your Seller Central account. Here, you'll find a variety of reports that you can run to gather information about your sales, including Sales and Traffic, Detail Page Sales and Traffic, and Inventory.

Once you've selected the report you want to run, you can customize the date range, filters, and other settings to ensure that you're getting the data you need. From there, you can choose to either view the report online or download it as a CSV or Excel file.

Exporting your Amazon sales data and sales history is an important step in understanding your business and making informed decisions about your sales strategy. By regularly pulling and analyzing your sales data, you can identify trends, track your progress over time, and make adjustments to your pricing, inventory, and marketing efforts to improve your overall sales performance.

Understanding Your Amazon Sales Data

When it comes to selling on Amazon, understanding your sales data is crucial for making informed decisions about your business. Amazon provides a variety of reports that can help you analyze your sales performance and make adjustments to your strategy.

One of the most important reports is the Sales Dashboard, which provides an overview of your sales by product, marketplace, and time period. This report can help you identify trends in your sales data and determine which products are performing well.

Another useful report is the Sales and Traffic Report, which provides detailed information about your sales and traffic by product and marketplace. This report can help you identify which products are driving the most traffic to your listings and which products are converting the most sales.

In addition to these reports, Amazon also provides access to your sales history, which can be downloaded as a CSV file. This file contains detailed information about each of your sales, including the product, the date of sale, the price, and the customer information.

Accessing Amazon Seller Central

To access Amazon Seller Central, you will need to have a registered Amazon Seller account. Once you have an account, you can log in to Seller Central by visiting sellercentral.amazon.com.

When you log in, you will be taken to the Amazon Seller Central dashboard. From here, you can access all of the tools and features that Amazon offers to help you manage your sales and inventory.

One of the first things you should do when you log in to Seller Central is to make sure that your account settings are up-to-date. This includes your contact information, payment information, and tax information. You should also take some time to explore the various sections of Seller Central to familiarize yourself with the layout and the different tools that are available.

If you need help navigating Seller Central or using any of the features, Amazon offers a variety of resources to help you. These include online tutorials, help articles, and a support team that you can contact if you have any questions or issues.

Navigating Through Amazon Seller Central

Dashboard Overview

As an Amazon seller, the first page you see when you log in to your Seller Central account is the Dashboard. This page provides an overview of your account's performance, including your sales, orders, and traffic.

The Dashboard displays a summary of your sales data, including the number of orders, the total revenue, and the number of units sold. You can also view your sales data by day, week, or month by selecting the appropriate date range.

Sales Summary

The Sales Summary section of the Dashboard provides a detailed breakdown of your sales data. You can view your sales by marketplace, product, and SKU. This section also shows your sales trends over time, so you can identify patterns and adjust your pricing or inventory accordingly.

Performance Metrics

The Performance Metrics section of the Dashboard displays your account's health and performance. This section includes metrics such as your Order Defect Rate, Late Shipment Rate, and Cancellation Rate. It also shows your customer feedback and ratings.

By monitoring your performance metrics, you can identify areas where you need to improve and take action to maintain a healthy account.

Pulling and Exporting Sales Data

To pull and export your Amazon sales data and sales history, you'll need to access the Amazon Seller Central. Once you're logged in, navigate to the Reports tab and select the type of report you want to pull. There are three types of reports available: Sales Reports, Order Reports, and Payment Reports.

Sales Reports

Sales Reports provide you with information on your Amazon sales, including the number of units sold, the total revenue generated, and the fees charged by Amazon. To pull a Sales Report, select the Sales Dashboard from the Reports tab and choose the desired date range. You can export the report in various formats, including CSV, Excel, and PDF.

Order Reports

Order Reports provide you with detailed information about each order placed on Amazon, including the customer's name, the product purchased, and the shipping address. To pull an Order Report, select the Orders tab from the Reports tab and choose the desired date range. You can export the report in various formats, including CSV, Excel, and PDF.

Payment Reports

Payment Reports provide you with information on the payments received from Amazon for your sales, including the amount deposited into your account and the fees charged by Amazon. To pull a Payment Report, select the Payments tab from the Reports tab and choose the desired date range. You can export the report in various formats, including CSV, Excel, and PDF.

By pulling and exporting your Amazon sales data and sales history, you can gain valuable insights into your business and make informed decisions to grow your sales.

Analyzing Sales History

Understanding Sales Trends

Analyzing your sales history can help you identify trends and make informed decisions about your business. By looking at your sales data over time, you can see which products are selling well and which ones may need to be reevaluated. You can also identify seasonal trends and adjust your inventory accordingly.

To get started, pull your sales data from Amazon and organize it into a spreadsheet or other data visualization tool. Look for patterns in your sales over time, such as increases or decreases during certain months or holidays.

Identifying Top Selling Products

Another way to analyze your sales history is to identify your top selling products. These are the products that consistently perform well and bring in the most revenue for your business.

To identify your top selling products, sort your sales data by product and look for the products with the highest sales volume and revenue. You can also look at customer reviews and ratings to see which products are most popular among your customers.

Once you have identified your top selling products, consider ways to capitalize on their success. This may include increasing inventory, offering promotions or discounts, or expanding your product line to include similar items.

Remember to regularly analyze your sales history to stay informed about your business and make data-driven decisions.

Leveraging Sales Data

Inventory Management

By analyzing your sales data, you can get a clear picture of which products are selling well and which are not. This information can be used to optimize your inventory management strategy. For example, you can use sales data to identify your top-selling products and make sure you always have enough of them in stock. You can also use sales data to identify slow-moving products and adjust your inventory levels accordingly.

Sales Forecasting

Sales data can also be used to forecast future sales. By analyzing historical sales data, you can identify trends and patterns that can help you predict future sales volumes. This information can be used to make informed decisions about inventory levels, marketing campaigns, and other business strategies.

Pricing Strategy

Sales data can also be used to optimize your pricing strategy. By analyzing sales data, you can identify the price points that are most effective for your products. You can also use sales data to test different pricing strategies and see how they impact sales volumes and revenue.

Conclusion

By utilizing Amazon's reporting tools and exporting data to a spreadsheet program like Excel or Google Sheets, you can gain insights into your sales trends, customer behavior, and product performance. It's important to note that while this data can be helpful, it should be used in conjunction with other metrics and qualitative feedback to make informed decisions. Additionally, it's crucial to ensure that you are following Amazon's policies and guidelines when accessing and using this data.

Overall, with a little bit of knowledge and effort, you can easily pull and export Amazon sales data and sales history to gain valuable insights into your business.

FAQs on Pulling and Exporting Amazon Sales Data and History

1. How often should I export and analyze my Amazon sales data?

It's advisable to analyze your Amazon sales data at least monthly to monitor sales trends and performance, but you may do it more frequently, like weekly, during high sales periods or events.

2. Can I track the performance of specific promotions or campaigns using Amazon's reports?

Yes, Amazon's reports can help you to track the performance of specific promotions or campaigns by showing sales data for the periods when those promotions were active.

3. What can I do if I notice a sudden drop in sales from my Amazon sales data?

Investigate potential reasons such as stock issues, competitor activity, or recent negative reviews. Adjust your strategy, like restocking inventory or revising marketing tactics.

4. How can I use Amazon’s sales data to improve my product listings?

Analyze sales and traffic reports to determine the conversion rate for each product and optimize listings with better images, keywords, and descriptions to improve performance.

5. Is there any way to automate the export of my Amazon sales data?

While the article doesn't discuss automation, third-party tools and Amazon's own API can offer automation solutions for exporting sales data for those with programming knowledge or the right software.

6. Can I use Amazon sales data to estimate customer lifetime value (CLV)?

Sales data, when combined with customer order history and frequency, can help estimate CLV, though additional data points and analysis may be required for accuracy.

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